A sk any entrepreneur about his journey and you will realize that it is never any easy one. The life of an entrepreneur may be fraught with challenges and uncertainties, which are expected of start-ups that are trying to establish themselves and grow. This may be exacerbated if the entrepreneur lacks the passion to sustain his efforts in starting up. So the key to survival in a pressure cooker environment is passion.
When the going gets tough, the tough get going. This clearly applies to entrepreneurship. It is during these stressful times that entrepreneurs can be differentiated. There are those who persevere and their never say die attitude empowers them to make it while there are the quitters who succumb to stress and fail. Passion is the determinant of successful and failure. While those with passion may fail, their passion is the key to their comeback.
The pressure cooker environment is almost a certainty for entrepreneurs. Passion is what gives an entrepreneur the impetus to endure the constantly high levels of anxiety, stress and pain. Without the right level of passion, an entrepreneur may last a certain distance but not for the whole mile.
Therefore, for those looking to embark on the entrepreneurial journey, it is crucial that you understand the purpose underpinning the path you have taken. If you are in it for the glamour, money or career then you may not be able to attain the success you are desperately chasing after. This is much more than a career choice. Entrepreneurs dedicate their lives to promulgate a cause or purpose they ardently believe in. Their passion is what drives them to enjoy and appreciate difficult situations. Despite all odds stacked against them, they emerge as winners because of their level of passion.
So passion or pressure? That’s up to you to decide.