Previously, we raised the importance of utilising one’s gut feeling when it comes to making decisions, using the heart to make decisions that seem to defy logic yet yield favourable results. One of the questions you may have is, how do you know when to listen to your heart, and when to listen to your head?
The truth is that there is no straightforward answer to that. Oftentimes, the head and the heart have to work in tandem and consult one another in order to arrive at the decision that will ultimately be the right one. This results in something akin to the fuzzy logic approach – a semi-structured decision-making process that makes use of both the head and the heart to think.
Again we go back to question of when you listen to your head and your heart.
There will always be a need to find the right balance, and this balance will be constantly changing as you progress with your start-up.
Even so, though, depending on the circumstances, this balance may shift, and you must always be prepared to accommodate these shifting conditions.
Important things to remember:
• The decision-making process should involve a conversation between your gut feeling/your instincts, and your logic/your head.
• If your decision ends up being wrong, do not view it as a failure. See it as a learning experience, which will help you grow into a better, wiser entrepreneur.