Having a photograph in print gives it a lot more dimension than looking at it on screen. This week we will be looking into Polaroid Fotobar; owned by the Polaroid company in an attempt to coerce consumers to adopt the printing culture once more.
|Company Name||Polaroid Fotobar|
|Problem||With the advent of digital media, there has been a lack of people printing their pictures. It is also not convenient to have them printed, as many printing companies are still in the Brick and Mortar stage, not being able to online services.|
|Solution||Build a web/mobile platform that would allow users to upload their images, to choose the product they like and to get them printed.|
|Why We Like It||Besides the fact of convenience, Polaroid Fotobar’s system will run a check on the source file, to see if the resolution of the image will allow for it to be printed in larger sizes. It will then give recommendations to the users immediately on a rating scale as to whether they should print in that size. By educating the user they are handing the control to the user to make better decisions.|
|Target Market||Basically anyone who is taking a photograph(mobile, amateur, pro)|
|Technology||Web platform; Algorithm that checks source file and recommends if the product would be a good fit to print on.|
|Resources||To start such a business:You need a strong web platform with a good back end order fulfillment system.
Printing Partners who can provide quality and speed or your own printing facility.
Smarter ways to ship, to save on shipping costs and time.
|Competitors||There are many competitors in the region who have started similar businesses that are catering to the local markets. They are still working on penetrating the market.|
|How Will They Make Money?||By selling different Photograph Printing Products.|
|How Will They Reach the Market?||Using social media, email marketing, videos and PR to market the service.
The company is also setting up retail outlets in the US to give customers a feel of the products.