A good business plan is not one that is very technical in nature. Many people think it should look very professional but in actual fact, a good business plan needs to be easily readable and understood. It is crucial that you are able to convey that you have a great idea, a properly thought out plan and show that you have a capable team that will be able to see it through.
The Business Plan is the hook that to lure your stakeholders to start a conversation. It should be interesting enough for them to come back for more, or to be keen enough to ask you for more details. So it is crucial to take note of a couple of things before you sit down and start running your fingers all over your keyboard.
1. Who is your reader?
2. Is my message being conveyed correctly?
A good business plan is one that is easily readable and is able to communicate important facts about the company simply and concisely. Neither does a good business plan need to be a very thick document like a textbook, which requires long hours to read and that you have to keep referring back to for a more complete understanding. It should be like a short story you can read from front to back in one sitting, after which you should quickly gain a clear understanding of the whole story line. – Mr Inderjit Singh: The Art and Science of Entrepreneurship